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Get Into The Beat. Build your business by planning with an unbeatable approach in mind in everything you do.
I'm a plan. Please give me a clear path of least resistance to come to life. Let's start with a Strategy Brief and work our way through the big stuff, like goals, timelines, and budgets to clear a path. We need to meet, present and meet again until the path is right for you. Plan complete.
What type of project am I? Please give me structure, a tracking vehicle, and a plan for reporting results. It’s easy. Just start with a Project Brief to help define goals, process, milestones and results. Project complete.
I'm a paragraph. I need help to be written. It’s easy. Just start with a Copy Brief. Once the vision is in place, the tone and the look is set into motion and the project is scoped out, we write, review, and re-draft until we hit the mark. Copy complete.
I'm an advertising asset. Study possible ad spots and outlets, determine the best area placement for me based on goals, budgets, and needs. It’s easy. Just start with a Media Brief to help understand the asset, design vehicles available, audience, placements, and costs. Negotiate to reach the right CPTA ratio. Use Media Metrics Analysis and off we go. Media spots complete.
I'm an image. I need help to be created. It's easy. Just start with a Design Brief. Once the vision is in place, the look, the feel, the font, and the color is set into motion and the project is scoped out, we design, review, and re-draft until we hit the mark. Image complete.
Beat Planning (also referred as 'Permanent Journey Plan') is a cyclical level route plan made for field sales / marketing personnel. Beat Plans define whom to target, when to target, based on a company's priorities and goals. Build your business with unbeatable ideas. Plan complete.