GOING GLOBAL
The Process
THE BEST APPROACH TO LOCALIZATION
A Plan For Success
Choose a country that is similar to the markets you know, language, units, time zones, currency, color psychology, corporate logo & slogan that are all easily digestible by your target.
In Country Infrastructure
Local Presence, customer service (multi-lingual) and localized translation review.
Human Contribution
Above all, surround yourself in experts. Hire staff that truly understand the international landscape. Domestic employees have too much of a learning curve and this will cost you money and time in mistakes.
Source: https://www.nwiglobal.com/blog/ultimate-checklist-for-your-business-localization-strategy/
Accomplishments
In Country
XEROX LAUNCHES GLOBAL CITIZENSHIP
Bleu Marketing takes the Xerox global citizen story on the road.
Apr, 2012
VCE GOES INTERNATIONAL WITH ROLLING THUNDER CAMPAIGN
Bleu Marketing began international advertising pilot for VCE during its infancy in 2013. Bleu started with English speaking affluent markets (US, UK, Canada) and rolled into Australia and New Zealand (ANZ) as the year progressed.
Apr, 2013
SALESFORCE MOBILE COMMUNICATIONS GLOBAL
Bleu Marketing began international advertising pilot for Salesforce during in 2013. Bleu started with English speaking affluent markets (US, UK, Canada).
Aug, 2013
VCE EXPANDS INTERNATIONAL REACH
Bleu Marketing includes more regions in 2015 campaigning $2.72 million plan to include , EMEA, Japan, Saudi Arabia, Singapore, and UAE.
Jan, 2015
VCE IS ACQUIRED BY DELL
Continues global testing into APAC and LATAM with multi-million dollar budget.
SECURECOM BUILDS SECURE INTERNATIONL TEXTING APP
Bleu embarks are designing global texting application for Securecom. Completion expected in 2017.
Nov, 2016
CISCO JASPER BRAND AMPLIFICATION
Integrated with airport attack campaign. Regions targeted: US, UKI, CAN, UAE/SA, AU/NZ
2017-2019
ZENNI OPTICAL GOES GLOBAL
Preliminary plan, 2020
International Studies
Foundation
LAURA VAN GALEN, FOUNDER
OVERSEAS EDUCATION
Studies British politics and economics.
Oxford University, England
1984
BACHELORS IN INTERNATIONAL STUDIES
Emphasis on Pacific Basin and Latin America
Dominican University, California (scholarship)
1982-1986
OVERSEAS EMPLOYMENT
Lived and worked in United Arab Emirates for Al Habib Imports, Abu-Dhabi, UAE
1986-1990
INTERNATIONAL TRAVELS
Includes Amsterdam, Austria, Belgium, Canada, England, France, Germany, Hong Kong, Ireland, Italy, Lichtenstein, Mexico, Singapore, Spain, Switzerland, United Arab Emirates
MASTERS IN INTERNATIONAL STUDIES
Emphasis on Pacific Basin and Latin America
Dominican University, California (scholarship)
1992-1993
MASTERS IN BUSINESS ADMINISTRATION
Emphasis on International Studies
Dominican University, California (scholarship)
1994-1995